H&M studio A/W 2019; with Cherné Afrika


H&M Studio is H&M’s most fashion-forward offering. Developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are released biannually, in line with traditional international fashion schedules.

Every piece in the H&M Studio A/W 2019 is inspired and designed to empower the 24/7 modern woman. “We were inspired by the idea of a magical sorceress in a modern city seeking out clothes that are long-lasting and timeless but also have a soft, spiritual element. There are so many wardrobe classics in this collection that can be styled to suit an urban lifestyle and that will last for years to come,” says Angelica Grimborg, H&M Studio Concept Designer.


Embrace your masculinity, with classic black suiting or mix it up with sensuous shirts and languid dresses. Indulge in soft knitwear and feminine lingerie pieces and once the sun has set slip into dressed-down sequins and mis-matched talismanic earrings.

The collection will be available in South Africa at the Sandton City store from the 5th of September 2019.

Written By: Cherné Afrika


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