Puma – Thunder Electric

Epitomizing luxury sportswear, Puma’s latest release, the Thunder Electrics combine comfort and style to create the ultimate sportswear sneaker.

Giving the shoe its heavyset appearance, a molded TPU midsole sits beneath a premium mesh and nubuck upper. A black PUMA formstrip along the side provides subtle branding amid the multi-colored panels.  Puma have effortlessly fused sporty elements with a fashion forward aesthetic, while following the current ‘chunky shoe’ footwear trend. Both colorways use a simple colour palette, with pops of colour to add a 90’s feel to the Thunder Electric aesthetic.

We shot a story for the release of the Thunder Electrics and incorporated soft colours and a vintage setting. With a distinct emphasis on the luxury sports feel, the entire story was styled around the Puma ‘Thunder Electric’ feel.

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