Socio-Culture; by Naeelah Jumat

We recently shot an A/W18  lookbook series for a Cape Town based street-wear brand, Socio-Culture, a brainchild of fashion designer Naeelah Jumat.

Socio-Culture is a luxe street-wear brand that has just released an autumn/winter capsule that culminates past trends and transcends these ideas into bold coloured garments. The collection disregards societal norms, creating an entire capsule of unisex garments. Our idea was to isolate the individual colours and contrast the pieces within a minimal space. The location offered the perfect backdrop to tell this street-wear story by incorporating aspects of sport, leisure and a classic 90’s feel.




For more information on the collection as well as purchases; contact Naeelah Jumat via instagram or email.



Photographer: Half & Halve
Concept: Half & Halve
Designer/Stylist: Naeelah Jumat
Models: Aden Ajam
                            Geovanna Siebritz
                       Amron Siebritz

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